Travelling- Travel content creator
Objective: Creation of a dynamic Motion Graphics video specifically designed to maximize engagement and sharing on social channels (e.g., Reels/TikTok). The goal was to tell the story of a trip or destination in a lively, fast-paced way, capturing attention within the first few seconds.
My Role: Video Editor, Motion Designer, and Content Creator.
Challenge & Workflow: I used After Effects to combine footage and animated graphics (text, icons) with a rapid pace. The challenge was maintaining an aesthetic consistency that was both energetic and scroll-stopping, while respecting the time limits and verticality required by the platforms. This project demonstrates my ability to create trend-aware content and optimize it for social distribution algorithms.
Product Spotlight: Stop-Motion for AROS
Client: Pearl Jewelry Brand
My Role: Filmmaker, Stop-Motion Animator, Video Editor
Project Goal: To drive engagement for digital marketing and email campaigns by visually demonstrating the modularity of the AROS collection. The objective was to show, in a matter of seconds, how a single earring base can be transformed with an infinite variety of pearl combinations.
My Contribution: As the Filmmaker and Animator, I executed a precise stop-motion production centered on a fixed-point alignment technique. I meticulously rigged and lit the earrings to remain perfectly static across hundreds of frames, allowing the different pearls to "pop" in and out seamlessly.
This frame-perfect alignment creates a hypnotic visual rhythm that effectively communicates the product’s core USP (Unique Selling Proposition): its versatility. Beyond the animation, I handled the color grading to ensure the luster of each pearl was accurately represented and the final editing to optimize the pacing for high-conversion email marketing assets. The result is a dynamic, "thumb-stopping" loop that simplifies a complex product range into a clear, captivating visual message.
The Hybrid Life
Category: Cinematic Social Media Asset
My Role: Filmmaker, Cinematographer, Video Editor
The Concept: Inspired by the "Hybrid Life" philosophy, this project is a visual rebellion against social labels. The narrative challenges the idea of being "just one thing," celebrating identity as a spectrum. My task was to translate an intense, philosophical voice-over into an authentic visual experience, showing the integration of discipline and art within everyday life.
My Contribution: To bring the "Hybrid" message to life, I managed the entire production, blending technical precision with storytelling:
Artificial Lighting & Cinematography: I meticulously designed the artificial lighting to recreate the feel of authentic, everyday environments. This allowed me to maintain consistent high-end quality while simulating the natural atmosphere of daily life, ensuring the subject was perfectly illuminated during both the workout and music (guitar) scenes.
Directing & Storytelling: I directed scenes that represent the "Hybrid System" in action—capturing the raw energy of an athlete and the focus of an artist. The goal was to demonstrate that these different worlds feed each other in a virtuous circle.
Optimized Format: The project was produced in a 4:5 aspect ratio, specifically engineered to maximize visual impact and engagement within social media feeds.
Rhythmic Editing: I created a high-energy edit where the visual cuts are perfectly synchronized with the cadence of the voice-over, making every philosophical statement land with maximum impact.
Black Friday- Meta Ad for IG
Client: Pearl Jewelry Brand
My Role: Filmmaker, Video Editor, Motion Designer
Project Goal: To maximize sales during the high-stakes Black Friday period by moving beyond generic discounts and explicitly showcasing the unique characteristics and premium quality of different pearl types (e.g., Akoya, Tahitian, Freshwater).
My Contribution: As the Filmmaker and Video Editor, I owned the end-to-end production of a series of visually rich, short-form ad assets. This included filming and lighting the pearls with precision to accurately capture their distinct luster and hue. I then applied tight, rhythmic editing to create compelling product differentiation across the mixed-media ads. This careful attention to visual detail and pacing successfully drove high consumer interest and conversion during the peak shopping season.
New Collection- Branded Content
Client: Pearl Jewelry Brand
Objective: Creation of a dynamic Motion Graphics video for the new collection launch on social media channels (e.g., Instagram Reels/Stories). The goal was to maximize engagement and showcase the products clearly and quickly, typical of social formats.
My Role: Video Editor, Motion Designer, and Visual Storyteller.
Challenge & Workflow: I used After Effects and Premiere Pro to design an animated graphic template. The challenge was combining the brand's luxury aesthetic with fast-paced editing and the animation of design elements to effectively present the jewelry within seconds. This project highlights my ability to create high-impact graphic assets specifically for social media platforms.
Emotional marketing & Packaging
Client: Pearl Jewelry Brand
Objective: Creation of a promotional video for the Valentine's Day campaign, aimed at enhancing the product's unboxing experience and highlighting the integral elements of the gift, including the informational cards detailing the pearl type and company heritage.
My Role: Filmmaker, Video Editor, and Visual Storyteller.
Challenge & Workflow: The challenge was to carefully and cinematically capture the details of the packaging and the small inserts (cards) in an emotional and engaging edit. I used macro and slow-motion techniques to instill a sense of luxury, care, and intimacy, while ensuring the informational content (pearl type, brand story) was subtly yet clearly showcased to maximize the perceived value and authenticity of the gift. This demonstrates my attention to detail in merging emotional marketing with brand transparency.
