Luxury Product Photography
Client: Pearl Jewelry Brand
Objective: Creation of high-quality photographic assets for the website and e-commerce channels, aimed at directly supporting sales (conversion rate) and consolidating the brand's luxury perception.
My Role: Photographer and Commercial Visual Storyteller.
Technical and Workflow Details: I managed the entire shoot, focusing on rigorous brand aesthetic consistency across the different shots. I implemented an optimized technical lighting setup to ensure the product was perfectly illuminated and maximized for visual impact. This approach guarantees that the quality and brilliance of the pearls are flawlessly emphasized, providing clear and visually appealing assets essential for the online purchasing experience.
Personal artistic project: Visual exploration
Objective: Creation of a personal photographic/visual project, conceived as an exercise in pure Visual Storytelling. The goal was to explore the capacity of individual images to tell a complex story and convey a specific emotion, seeking to tell stories through images.
My Role: Author, Photographer, and Visual Designer.
Challenge and Technique: The primary aesthetic challenge was to elevate the photography to a cinematic quality, transforming each shot into a "screenshot" from a film. I worked intensely on composition, lighting, and, crucially, the Color Grading (Etalonaje) in post-production to accurately reproduce the aesthetic of a cinematic screenshot. This work demonstrates my deep narrative sensibility and my mastery of technical tools for creating specific looks and atmospheres, independent of commercial constraints.
