Luxury Product Photography
Client: Pearl Jewelry Brand
Objective: Creation of high-quality photographic assets for the website and e-commerce channels, aimed at directly supporting sales (conversion rate) and consolidating the brand's luxury perception.
My Role: Photographer and Commercial Visual Storyteller.
Technical and Workflow Details: I managed the entire shoot, focusing on rigorous brand aesthetic consistency across the different shots. I implemented an optimized technical lighting setup to ensure the product was perfectly illuminated and maximized for visual impact. This approach guarantees that the quality and brilliance of the pearls are flawlessly emphasized, providing clear and visually appealing assets essential for the online purchasing experience.
Personal artistic project: Visual exploration
Objective: Creation of a personal photographic/visual project, conceived as an exercise in pure Visual Storytelling. The goal was to explore the capacity of individual images to tell a complex story and convey a specific emotion, seeking to tell stories through images.
My Role: Author, Photographer, and Visual Designer.
Challenge and Technique: The primary aesthetic challenge was to elevate the photography to a cinematic quality, transforming each shot into a "screenshot" from a film. I worked intensely on composition, lighting, and, crucially, the Color Grading (Etalonaje) in post-production to accurately reproduce the aesthetic of a cinematic screenshot. This work demonstrates my deep narrative sensibility and my mastery of technical tools for creating specific looks and atmospheres, independent of commercial constraints.
AI-Enhanced Post-Production
Creative Objective: To rapidly scale the photographic asset library for Instagram Field by leveraging AI on existing, real-world footage. The goal was to generate some of consistent, high-impact final images from a smaller set of original shots featuring real models wearing real products.
The Technical Challenge (Fidelity and Consistency Control): The challenge was maintaining the authenticity and production value across the entire generative process:
Product Fidelity: Ensuring the real jewelry—the core commercial asset—retained its exact form, size, color, and luster without being distorted by the AI's generation process.
Model Continuity: Maintaining perfect stylistic and facial consistency of the real model across the entire digital set (e.g., when swapping backgrounds, changing light, or manipulating the environment). The goal was the illusion of a single, highly controlled studio shoot.
My Solution: I utilized my expertise in visual detail and composition (as Photographer) to guide the AI tools. I applied an advanced control-input and blending methodology, ensuring the AI strictly adhered to the geometry and texture of the real product while only generating or altering non-critical elements (e.g., environment, lighting reflections). This strategic control over the generative process demonstrated how to leverage AI for speed and cost-efficiency while preserving the non-negotiable authenticity of the brand's physical assets and model identity.
