Rose Whisper – Always there
Rose Whisper: An AI-Generated Spot – Always there.
The Vision As a filmmaker and video editor, I directed this spot to explore how AI can translate abstract emotions into high-end visual storytelling. The goal was to create a commercial for a fragrance that whispers sensuality, conveying a deep sense of elegance, beauty, and femininity. The tagline, "Always there," defines the brand's essence: an intimate presence and a lingering grace that stays with you.
Technical Execution I managed the AI workflow as a full-scale production house to ensure a professional cinematic finish:
Art Direction (Nano Banana): I developed the visual identity of both the perfume and the model. My focus was on capturing a refined feminine aesthetic, using professional lighting and RAW textures to create a tactile, realistic look.
Motion (Kling): I orchestrated the camera movements, directing the AI to simulate cinematic pans and rotations.
Editing (Davinci Resolve) As an editor, I ensured the rhythm of the shots emphasized the bottle’s elegance and the brand’s magnetic allure.
The other side of the frame
Project Description: This project is an archive of unique, self-contained scenes. It explores the essence of cinematic language through powerful, generated moments. Each work is a "film in a single frame" (or a brief sequence)—a complete, sealed narrative world. The goal is to direct AI to create not just images, but micro-universes dense with atmosphere, credible characters, and a potent suggestion of a larger story that exists only in the viewer's imagination.
My method applies a directorial workflow to disposable worlds. For each scene, I start from scratch:
Atmospheric Concept: I define the core emotion and world aesthetic (e.g., geometric melancholy, suspended quiet, silent curiosity).
World Building & Casting: For each scene, I design a specific location (an interior, a forest, an avenue) and "cast" a new character, defining their look and costume to serve the atmosphere.
Directing the Micro-Action: I choreograph a minimal, significant gesture (brushing hair, walking, observing) that encapsulates an entire state of mind.
The Prompt as Technical Script: I translate everything into a monolithic cinematic prompt, detailing the shot, camera movement, lighting, and the dominant color palette (saturated orange, light azure, mustard yellow, dusty pink) that becomes the scene's very character.
Iteration & Refinement: I generate numerous variants of the same scene until the output fully matches the initial directorial intent. Each piece is the final result of this search.
The Main Challenges: Working on isolated scenes presents specific challenges:
Creating Instant Narrative Depth: The character is seen for the first and last time. I must characterize them visually and through action immediately and effectively, so the viewer believes in their existence beyond the frame.
A World in a Box: Each location must feel like a credible, lived-in place, not a backdrop. The challenge is to suggest a broader geography and history using only a few, meticulously chosen visual elements within a rigidly controlled composition.
Internal Cohesion Over Repetition: The challenge is not maintaining a character's consistency across scenes, but creating perfect, unique internal cohesion for each individual scene. Every element (color, light, object) must justify its presence within that micro-universe.
Variety Within a Stylistic Uniformity: Maintaining a recognizable stylistic signature (symmetry, chromatic care, suspended atmosphere) while radically varying subjects and settings, avoiding having all works look the same.
AI Fashion Sets
Creative Objective: To rapidly scale the photographic asset library for Instagram Field by leveraging AI on existing, real-world footage. The goal was to generate some of consistent, high-impact final images from a smaller set of original shots featuring real models wearing real products.
The Technical Challenge (Fidelity and Consistency Control): The challenge was maintaining the authenticity and production value across the entire generative process:
Product Fidelity: Ensuring the real jewelry—the core commercial asset—retained its exact form, size, color, and luster without being distorted by the AI's generation process.
Model Continuity: Maintaining perfect stylistic and facial consistency of the real model across the entire digital set (e.g., when swapping backgrounds, changing light, or manipulating the environment). The goal was the illusion of a single, highly controlled studio shoot.
My Solution: I utilized my expertise in visual detail and composition (as Photographer) to guide the AI tools. I applied an advanced control-input and blending methodology, ensuring the AI strictly adhered to the geometry and texture of the real product while only generating or altering non-critical elements (e.g., environment, lighting reflections). This strategic control over the generative process demonstrated how to leverage AI for speed and cost-efficiency while preserving the non-negotiable authenticity of the brand's physical assets and model identity.
STREETWEAR — Fashion Film for TikTok
Fictional brand | Vertical (9:16)
I created this fashion film for an imaginary streetwear brand, designed exclusively for TikTok's language and rhythm. The goal was to demonstrate how AI can generate impactful micro-fashion content perfectly integrated into social media dynamics.
Visual Concept: Three urban models move in three different scenes.
The saturated colors define the brand's identity and create a bold, contemporary urban aesthetic.
Process & Tools: Image generation: Seedance to create the three subjects with consistent aesthetics and saturated colors. AI animation: Kling to bring fluid, natural movement to the models while maintaining visual consistency and fashion style.
Final editing: CapCut for editing, rhythm, and vertical export.
Result: A fashion film that showcases my ability to integrate generative AI with social media language into a cohesive, dynamic, and visually powerful piece — ready for vertical platforms.
